About Me

Cherie Callahan has over 20 years in the beauty industry. She began her career with Victoria Secret Beauty, working with their cosmetic and fragrance lines. After running a successful store, Cherie was promoted to District Manager with 12 stores on the East Coast. Upon returning to California, she was offered the District Manager’s position with PureBeauty located in San Francisco and later was promoted to the role of Regional Manager over Northern California. Cherie always longed to serve her clients from the “other side of the table.” Once she raised her family, Cherie went back to school for her esthetics license at the San Francisco Institute of Esthetics and has been living her dream ever since! Just one visit with Cherie and you are sure to identify with someone who has found her purpose in helping businesses as well as individuals reach their beauty and business goals.

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As a result, Cherie's expert training programs in confidence development leads back into "ROI" capture. This is because she has earned her way through many different leadership skills which can be applied to all levels in organizations; building accountability with others at work, leading change initiatives that have produced significant results for clients or personal growth goals. By using this skill set she is able to help develop other leaders on their own path too!

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